How To Unlock More Profitable Content With AI
Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general webpages, social media, and one-to-one marketing campaigns every day. They also have to manage a team of supporting content producers, usually with tools that aren’t equipped to scale (for example, a spreadsheet editorial calendar). Finally, they must prove content marketing ROI using data from multiple disjointed systems. And that ROI is a pretty significant investment. B2B content marketers surveyed by the Content Marketing Institute and MarketingProfs reported that almost a third (29%) of their marketing budgets were allocated to content marketing. This amounts to a massive input of time and money, and because today’s consumer expects hyper-personalized content at every stage of the buyer’s journey, it still doesn’t always achieve the ideal outcome. It’s just too much for a human marketer to achieve. This is wher...